The Asian Anua

Exciting News from Groomly!

We’re now offering the Asian Version of the popular Anua Niacinamide 10+ Serum — specially formulated to better suit Asian skin types!

What’s different?

TXA (Tranexamic Acid) 3% instead of 4% for gentler brightening

A slightly lighter, pinkish red color compared to the global version’s red

Same powerful Niacinamide 10% and Arbutin 2% to help with brightening and improving skin tone

Why choose the Asian version?

It’s tailored for enhanced compatibility with Asian skin, ensuring effective results with a gentler touch.

Starting now, Groomly is proud to bring you the Asian Version for a skincare experience designed just for you!

What is the benefit of this serum?

Anua Niacinamide 10% + TXA 3% Serum 30ml is a highly effective skincare product designed to target stubborn dark spots, hyperpigmentation, and uneven skin tone while hydrating and soothing the skin. This lightweight, non-sticky watery serum combines potent active ingredients to brighten and even out the complexion, making it suitable for all skin types, including sensitive and acne-prone skin.

Key Ingredients and Their Benefits

Benefits of Anua Niacinamide 10% + TXA 3% Serum

• Brightens and evens skin tone: Niacinamide and tranexamic acid work synergistically to reduce melanin production and fade dark spots, resulting in a clearer, more radiant complexion.
• Reduces hyperpigmentation and dark spots: The combination of TXA and arbutin interrupts melanin synthesis and visibly diminishes discoloration.
• Hydrates and soothes: Hyaluronic acid and polyglutamic acid provide deep hydration, while ceramides strengthen the skin barrier to prevent sensitivity and irritation.
• Improves skin texture and minimizes pores: Niacinamide helps refine skin texture and reduce the appearance of enlarged pores, contributing to a smoother look.
• Lightweight and non-greasy: The watery serum absorbs quickly without leaving residue, making it comfortable for daily use under moisturizers or sunscreen.
• Gentle and suitable for all skin types: Fragrance-free and formulated to avoid irritation, it is ideal for sensitive, acne-prone, and mature skin.
• Cruelty-free and vegan-friendly: Ethically produced without animal testing or animal-derived ingredients.

How to Use

• Apply a few drops to clean, dry skin, focusing on areas with dark spots or uneven tone.
• Use morning and night before applying oils or moisturizers.
• Always follow with a broad-spectrum sunscreen of SPF 30 or higher during the day to protect skin and prevent further pigmentation.

Summary

Anua Niacinamide 10% + TXA 3% Serum is a powerful, multi-benefit skincare solution that effectively combats dark spots, hyperpigmentation, and dullness while hydrating and strengthening the skin. Its combination of high concentrations of niacinamide and tranexamic acid, along with arbutin and hydrating agents, makes it a standout serum for anyone seeking a brighter, clearer, and more even complexion with a gentle formula suitable for all skin types